Digital Development

In 2020 the Model Artist team transitioned from traditional model painting to a new digital pipeline, supporting Hasbro’s “Plastic-Free Packaging” initiative. The digital models provided the packaging team with 3D-painted assets for posed on-pack character renderings and supported marketing and e-comm for product reveals.

I provided art direction to our digital artist team and external vendors to ensure premium color aesthetic across all Star Wars The Black Series digital models, aligning with Lucasfilm standards.

I digitally painted 3D models by applying textures, materials, lighting and posing as-needed using ZBrush, Substance Painter and Keyshot. I developed digital paintmaster spec-packages to share with overseas production vendors to guide manufacturing; featuring inkjet face artwork, finish-guides and final pantone color information.

The Black Series The Phantom Menace Padme Amidala

For the Black Series Padme Amidala digital model, I refined colors to best capture the character, like perfecting the maroon shade of her battle dress. I applied textures, materials, and lighting to the digital sculpt before rendering for licensor approval. Her inkjet portrait was painted in Photoshop, aligning the artwork to the sculpt to reflect the actress’s likeness. I created the full digital paintmaster spec package for the production vendor.

The digital model’s turnsheet, deco sheet, inkjet artwork and final production figure are featured below.

Digitally Painted Development Models

Digitally painted and rendered models for production development.